Gorham & Partners influenced our thinking about how to promote diamond jewellery. We had traditionally seen this as primarily "consumer advertising - led." G&P shifted our thinking very significantly towards a business model of influencing all levels of the diamond jewellery value chain, from the sale of rough diamonds...

Gorham & Partners influenced our thinking about how to promote our products at end use application level. We had traditionally seen this as primarily “consumer advertising – led”. G&P shifted our thinking very significantly towards a business model of influencing all levels of our sector value chain, from the sale of the mined product through all intermediate stages through to the final consumer. This change had profound implications for the type of marketing organisation we needed which is increasingly guiding our thinking.

As the newly appointed CEO I sensed we were not delivering enough or relevant business value to our member companies, the global mining concerns who make up over 85% of our industry’s world output. I chose G&P to help address this dilemma. They carried out an innovative benchmarking exercise comparing our association with three other global metals organisations. They worked fast, delivered valuable insights into how the emphasis of our work should be refocused. This convinced the Board of the need for a real change of course and greater resources. G&P has made a major contribution to our quest of delivering enhanced value to our global sector

We promote consumer demand through a variety of marketing programmes across major international markets. I need to demonstrate credibly to our members that the membership fee is value for money: that the added value we create through our programmes produces a worthwhile financial return. G&P has designed and implemented for us a bespoke impact measurement approach: it shows objectively how much added value in dollars our organisation is creating for our members. G&P have proved they have innovative marketing ideas and are extremely effective at translating them into practice – we use this method as one of our primary, regular annual measure of how well we are performing

In my view the marketing function is underutilised in the metals sector. G&P has a valuable set of marketing concepts and tools which collectively shift a metals business away from the commodity mindset towards a value adding model. They have provided me with food for thought as I am seeking to make a more innovative and comprehensive use of marketing as we go forward

Gorham and Partners have worked for my association since 1992. They have been great partners for the last 15 years and are today still. G&P have provided strong support in understanding the dynamic markets for base metals products and in developing demand growth worldwide. G&P are bright quick and flexible and bring innovative, strategic ideas that have market impact. Finally, G&P think creatively and challenge our thinking in areas important to our industry such as inter-materials competition and substitution

We have used G&P as our strategic advisers over several years. They led our strategic review to determine what critical initiatives the global sector we represent should entrust to us; this helped us map out our future role and activities and define the type of leadership role the institute should grow into. G&P understood the challenges faced by the metals sectors, they are independent thinkers and punch above their weight. Implementing our new role has meant attracting and recruiting the right calibre of executives to a number of key new positions. G&P has helped us do this too in a highly professional way

Gorham & Partners consulting toolbox for metals sector businesses resonates with my company. They have developed an approach to value adding by a metals company which sits well our value proposition which is to make our customers more successful by offering metals-based solutions to their business challenges. G&P’s value adding model for metals companies offers an innovative range of marketing and value chain concepts